AXIS-Print-Media
 

Client:
The Cotton Textiles Export Promotion Council of India

Project:
Coffee Table Book and Short Film on Indian Cotton Home Textiles

Title: Cotton Home Textiles from India
Sub-Title: Evolution of an Evergreen Elegance

Details:
The publication spanning 200 pages is a hard bound book presented in a slipcase. This prestigious catalogue, styled as a coffee table book takes the reader on a pictorial journey of cotton from 'farm to fashion' as they transform houses into homes!

Challenge:
Was not only to project Indian cotton home textiles, made-ups and furnishings as modern, contemporary lifestyle products to the world, but also provide the reader with informative material to sell the India Advantage in Cotton Home Textiles. Since this project involved technical knowledge encompassing the entire industry, a tailor-made team was created for the project.

Result:
Keeping the global audience in mind, the book showcases the naturalness of evergreen cotton as it redefines lifestyles, living up to its credentials as white gold with a green heart.

The book provides a comprehensive guide on Indian cotton home textiles; profiling strides made in yarns, fabrics, processing, designing, sustainability, supply chains coupled with a vision for 2020. The story of India and cotton home textiles is told through effective imagery and prose.

The narrative, aimed at global markets, reinforces India as a global leader in home textiles; one that is also the most preferred source in the industry.

Extensive ranges in the categories bed linen, bath linen, table linen, kitchen linen, drapes and curtains, upholstery, floor coverings, decorative made-ups, institutional linen, linen for infants and children and heritage home textiles are vibrantly portrayed.

Additional features include:
•   A large pull out, easy reference map depicting the textile network of India.
•   Quick Response (QR) codes that allow direct easy access to the online                 directory of Indian cotton home textile exporters.
•   A multi-media CD comprising a short film along with a product display.

 
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