Sanjay Kakade Group
SKG re-branding and corporate profile
The Sanjay Kakade Group required a re-branding exercise to emphasize its core businesses of infrastructure, realty and health care. This required a complete 360 Branding, Positioning, Marketing and Communication package.
Was not only to showcase the three core businesses of the group, but also to communicate the forward looking commitment of creating a better world through the various projects.
‘It's in our DNA to build a better world’ - with this philosophy, we communicated the vision and achievements of the group. The brand SKG along with the tag line 'Structured for Success' was instrumental in communicating the renewed promise of the group and was reflective in the new logo form.