Goldcrest Views Handover - brand building excercise
Goldcrest Views was the second tower to be completed and handed over in Jumeirah Lakes Towers, for the Giga Group. Goldcrest Views was a milestone in the real estate history of the group, as it was the first tower that they had launched in the UAE and also the first one they delivered.
The times in the Dubai real estate market were such that, a lot of projects were launched, however very few projects were being delivered on time.
As an agency, we felt that it was a fabulous opportunity for an exercise in brand building and thus worked out a campaign to leverage and emphasis the promise of commitment to deliver the Goldcrest Seal of Quality. This was the commitment that Giga Group had made when launching Goldcrest Views.