AXIS-Print-Media

Client:
GIGA Group

Project:
Goldcrest Views Handover - brand building excercise

Details:
Goldcrest Views was the second tower to be completed and handed over in Jumeirah Lakes Towers, for the Giga Group. Goldcrest Views was a milestone in the real estate history of the group, as it was the first tower that they had launched in the UAE and also the first one they delivered.

Challenge:
The times in the Dubai real estate market were such that, a lot of projects were launched, however very few projects were being delivered on time.

Result:
As an agency, we felt that it was a fabulous opportunity for an exercise in brand building and thus worked out a campaign to leverage and emphasis the promise of commitment to deliver the Goldcrest Seal of Quality. This was the commitment that Giga Group had made when launching Goldcrest Views.

 
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