AXIS-Print-Media

Client:
Giga Group

Project:
Goldcrest SmartTowers – UAE

Details:
Real Estate Project Launch for 3,500 apartments in a cluster of 8 towers.

Challenge:
A highly changed real estate environment of Ajman where since the launch of Dreams 1, over 1,000 towers and 16 cities had been launched. Our job was to differentiate by selling a life style and not apartment.

Result:
Thus we came up with the concept of SmartCity or SmartTowers which offered buyers a futuristic lifestyle. In a market where other developers were finding it extremely difficult to sell a single tower, Goldcrest SmartTowers were sold out in 22 days.

 
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