Cambrdige Time Spares
• Brand Identity Development
• Product Catalogue
• Product Packaging
Cambrige Time Spares is a merchant exporter of tools and supplies for the jewelery, diamond, watch and clock industries. They were looking at a complete overhaul of the their brand identity, product catalogue and packaging to boost their exports.
With a range of over 1500 products, all aimed at the international market, the communication and packaging had to stand-out and be in-line with the international market. The challange was to not only to set the standards for the competition in India, but also for the international market.
After having gone through an exensive understading of the brand and the product range, what resulted was a modern adaptation of their previous logo. This was followed by a product catalogue completely shot in high-definition digital format. The new look catalogue not only made it easier for searching products in easily indexed catagories, but was also appreciated by their international clients for its clean and international look. The packaging further carried forward the purpose and was well received by their clients world-wide. The image make-over was achieved and well received by one and all, resulting into greater market capture for the client.